Weekly Pulse
How the Store served its audience this week
Revenue
$1,864,670
2026-01-01 → 2026-05-15
—
15,962 completed orders · AOV $117.
Revenue by Month
| Month | Revenue | Orders | AOV |
|---|---|---|---|
| January | $485,441 | 5,217 | $93 |
| February | $323,037 | 2,660 | $121 |
| March | $377,082 | 3,004 | $126 |
| April | $485,064 | 3,528 | $137 |
| May (partial) | $194,047 | 1,553 | $125 |
New Customers Acquired
14,793
2026-01-01 → 2026-05-15
—
First-time buyers in the selected window.
By Acquisition Channel (GA4, full period)
| Channel | New Users |
|---|---|
| Unassigned | 42,707 |
| Organic Search | 27,377 |
| Direct | 25,712 |
| Cross-network | 17,755 |
| 14,093 | |
| Paid Search | 14,023 |
Conversion by Device
Desktop1.39%
Mobile1.32%
From GA4 purchase journey across the full export period.
Sessions & Conversion by Device
| Device | Sessions | Purchases | CVR |
|---|---|---|---|
| Desktop | 454,206 | 6,312 | 1.39% |
| Mobile | 412,290 | 5,439 | 1.32% |
| Tablet | 26,606 | 404 | 1.52% |
| Smart tv | 52 | 0 | 0% |
Repeat Customer Rate
6.0%
889 of 14,793
889 customers placed 2+ orders in this window.
Repeat Orders by Month
Guest Checkout Rate
60.2%
Lower is better
Guest AOV $105 vs registered $134.
Guest vs Registered
| Type | Orders | AOV | % of Total |
|---|---|---|---|
| Guest | 9,611 | $105 | 60.2% |
| Registered | 6,351 | $134 | 39.8% |
Monthly Revenue Trend ($K)
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Live from 15,962 completed orders in this window. Partial months shown lighter.
New vs Returning Customers
Coming Next
Phase 2Tessitura
- ·Membership tier analysis
- ·Member-to-non-member commerce comparison
- ·Renewal impact on spending
Phase 3Amperity CDP
- ·Predictive purchase scoring
- ·Customer segment explorer
- ·15-year cohort analysis
Phase 4D365
- ·Product margin analysis
- ·Category profitability
- ·Inventory risk matrix